Regularly being named one of Keaton Row’s Top Selling Stylists, Juli Wilson shares with us her experience with Keaton Row, her style icon and one fashion rule every woman should live by….
How did you hear about Keaton Row?
I heard about KR from one of my closest friends. We met 10 years ago when we were both starting our careers as buyers in Santa Barbara. She knew that I was looking for a way to channel my passion for styling without sacrificing my commitment to other projects.
Have you always been involved in fashion/styling? What is your fashion experience?
I have three sisters who depend on me – so to some extent, fashion and styling has always been a part of my life! Professionally speaking, my career began in college as a personal shopper for the Ralph Lauren boutique in Beverly Hills. After graduating from UCSB, I transitioned into a buyer position for a high-end ecommerce site. At 25 I moved back home to Louisiana to open my own boutique, Social. As the sole owner, I was responsible for everything – styling, marketing, merchandising, fashion shows, photo shoots, social media, personal shopping, management, and more. It truly exposed me to just about every aspect of the fashion industry.
It was a bittersweet moment when I decided to sell the store to pursue other projects and adventures abroad. Whether it is scoping out the latest trends overseas, seeking out new up and coming designers or just reading the latest issue of Vogue, fashion is always on my mind. Since I’ve returned to the states, I’ve been styling for KR, wardrobe consulting, and working on my fashion blog www.yoursjuli.blogspot.com.
Who is your Style icon?
Hands down, Kate Moss. She’s a style icon without even trying. When asked about her style, she confessed that she dresses according to her moods. And it’s that rebellious, free and careless attitude that is reflected in everything she wears. The expensive dresses paired with grunge boots, or tiny stilettos with a boyfriend T-shirt – she’s a risk taker, a trend setter, and the definition of glamorously careless and effortlessly cool.
What has been the most rewarding part of your job so far as a KR Stylist?
Many people find shopping to be stressful, frustrating and even intimidating.
Making the shopping experience as simple and fun for clients as possible has been extremely rewarding. By creating personalized lookbooks tailored to their specific needs and preferences, I am able to offer clients the guidance that they seek. Whether it’s finding that one piece that she’s been searching for nonstop, suggesting an outfit that makes her feel empowered and sexy, or just getting her to try something new that she perhaps hadn’t considered before – I want to alleviate my client’s stress and help her feel confident in her style. And through this experience, my clients have become friends – total strangers one week and then a few weeks later we are emailing back and forth about movie recommendations, recipes and yoga classes. It’s been such a pleasure getting to know these women. This is a great example of how fashion brings us together.
Whether it pertains to your entire wardrobe, the latest trends or when you’re making a splurge purchase…What is one fashion rule you always try to live by?
What you wear should make you feel good about yourself! Nobody wears insecurity well-but confidence is always in style!